I partner with leadership teams to turn ecommerce into a high-performance growth engine — accelerating conversion, CLTV, and margin.
For businesses where complexity is high, expectations are higher, and ecommerce performance must move commercially — not just cosmetically.
I find and fix the levers that move revenue. Conversion rate optimization, AOV and CLTV growth, merchandising strategy, and customer experience improvements — grounded in data, tested in production.
Shopify / Shopify Plus replatforming, multi-market rollouts, ecommerce restructuring. I lead the kind of transformation projects where the technical and commercial stakes are both high.
Building the team, process, and governance structures that make ecommerce performance sustainable. I help organisations stop depending on heroics and start running on systems.
Monthly engagement with a fixed scope of hours. Covers ongoing operations, weekly stand-ups, and hands-on execution alongside your team.
Fixed-scope engagement for defined outcomes — replatforming, multi-market launch, CRO audit — with a clear timeline, deliverables, and handover.
Part of the fee tied to agreed KPIs (e.g. conversion rate, revenue growth). Measured quarterly against a shared baseline.
I take on a maximum of three clients at a time.
Whether you're planning a replatforming, need to unlock growth, or want a senior operator embedded in your team — I'd like to hear about it.
Message sent.
I'll get back to you within a couple of working days.